• Lead Generation in 2021 – Sustainability and ROI

    An Interview With Henry Whitfield, ClickDealer ClickDealer has been one of our Top 20 CPA networks for several years now, with a ... Read Article

    Important Email Marketing Legal Decision by California Court of Appeals

    On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the ... Read Article

    How Publishers Can Scale Monetization Efforts Using Push Marketing

    Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and ... Read Article

    Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down

    Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private ... Read Article

    Understanding & Overcoming Top Email Inboxing Challenges

    For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

    How Publishers Can Leverage Push Notifications To Scale User Engagement

    Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

    How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)

    Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business ... Read Article

    Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

    2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

    Why All Media Buyers Need to Add Pay Per Call in 2021

    Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic ... Read Article

    Promote E-gift Cards to Drive More Last-Minute Holiday Sales

    The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty ... Read Article

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ... Read Article

    How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

    ClickDealer is ranked as the best CPA network based in Europe in the Blue Book’s first European Top 20 table. We chatted ... Read Article

    Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

    CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether ... Read Article

    Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

    Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is ... Read Article

    How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team

    mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating ... Read Article

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