• Matt Frary Talks About The DMS Acquisition Of SmartChaos

    The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage ... Read Article

    Performance Marketing M&A Accelerates

    The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

    CAKE's Parent Company Buys TUNE

    CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

    Dietary Supplement Marketing and Earnings Claims Amid Coronavirus Pandemic

    Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class action litigants and federal ... Read Article

    What Advertisers & Publishers Should Be Doing Now

    We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible ... Read Article

    Performance Marketing Provides Stability & Measurable Returns In A Crisis

    When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that ... Read Article

    In Performance Marketing, Relationships And People Are At The Core Of All That We Do

    During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working ... Read Article

    Now Is The Moment For Performance Marketing To Shine

    At the end of this tunnel, there is light. Depending on where you are, the light may be closer or further away, ... Read Article

    Where Now for Affiliate Marketing?

    At a time where so much is in flux, we’re incredibly fortunate to be in an industry that not only has the ... Read Article

    Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

    When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that ... Read Article

    Affiliate Marketing in a Time of Coronavirus

    What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have ... Read Article

    No-BS Coronavirus Tips

    We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much ... Read Article

    Four Big Takeaways From The Blue Book Survey

    In case you missed them, we have been pleased to announce over the last two weeks our Blue Book top ranked networks ... Read Article

    Lead Generation Campaign Best Practices

    Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead ... Read Article

    Blue Book Top 20 Networks for 2020 Announced!

    Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: ClickboothBest CPA Network for ... Read Article

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