The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving regulatory changes, shifting consumer behaviors, and the need to stand out in a competitive marketplace, marketers must be proactive and well-prepared to maximize … [Read more...]
Enrollment Marketing Reinvented: 6 Best Practices To Engage & Enroll High-Intent Prospective Students
Enrollment marketing has transformed in recent years, driven by changing demographics, shifting student preferences and the increasing need for accountability. Educational institutions now face the challenge of attracting the right students for their programs while achieving their enrollment objectives. The following six proven strategies and best practices in performance … [Read more...]
Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies
Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional connection — especially if you’re successful at delivering the right message to the right person at the right time and place. Of course, in practical terms, a … [Read more...]
Jay Weintraub Named to Datalot Board of Directors
Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with advertisers and service providers Brooklyn, NY – August 7, 2013 – Datalot, an innovator of customer acquisition technology, today announced that Jay Weintraub, founder and CEO of the LeadsCon conference series, has joined its Board of … [Read more...]
Avaya Customer Interaction Suite and Enhanced Self-Service Keep Race Fans in the Driver”s Seat
With centralized contact center reporting across all locations, you can learn about the business how to improve a revenue stream, how to run the business more efficiently and how to appeal to various customer needs. With centralized contact center reporting across all locations, you can learn about the business â how to improve a revenue stream, how to run the business … [Read more...]
Making the Pivot: The New Playing Field of Customer Experience Management
The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath away. Nearly any sports fan can recall a game-changing play that enabled the team to take the upper hand and demoralize the competition. The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our … [Read more...]
Winning Back ”Lost” Customers: Who Do You Woo – and How?
How many customers does your company lose every year? If youâre like the average company, up to 40 percent of your customers walk out the door and never come back. Whatâs worse, the âaverageâ business is totally oblivious to its actual churn rate â so it does nothing to correct the problem. Even companies that do track customer defection rates usually assume a … [Read more...]
Transform Customer Data Into Profit
A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer relationships. Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave … [Read more...]
Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns
Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute,automate, track and analyze their entire marketing portfolio from one central business system. Unlike email-only point solutions orCRM solutions, best-of-breed, on-demand marketing automation allows you to manage and execute … [Read more...]
Q&A with Chris Thomas: We Are Close to Connecting the Last Mile
Chris S. Thomas explains how close we are to connecting the last mile. Chris S. Thomas Intel Corporation Chief Strategist, Director of Strategic Initiatives Solutions Market Development Group Considered one of Intels visionaries who charts future directions for industry and computing, Chris S. Thomas is an active industry spokesperson and organizer. DTL: What are … [Read more...]
Customer Pyramid: A Proven CRM Strategy
Customer marketing is a business method that uses process control techniques to measure, manage and improve customer performance and customer focus. Seventy percent of CRM projects fail to deliver positive results. The trade press and analysts have been repeating this fact for a number of years. But is it true? CRMGuru, a CRM portal, decided to find out. It commissioned a … [Read more...]
From Call Center to Contact Center: How to Successfully Blend Phone, Email, Web and Chat to Deliver Great Service and Slash Costs
To be effective, a cross-channel contact center must possess two vital capabilities: Common incident tracking, reporting and histories across all channels; and use of a common knowledge base across all channels. Executive summary Customers communicate with you in a variety of ways. They call. They send email. They visit your Web site. So, naturally, you try to manage each of … [Read more...]