• Facebook Hits Half Billion Users

    Today Facebook announced that it now has over 500 million registered users, an increase of some 100 million in the last five ... Read Article

    Is A Dinosaur Eating Your Lunch?

    The winners in the online marketing space have always been the fast movers. Quick and agile people who see an opportunity and ... Read Article

    Will Fraud Kill Affiliate Marketing?

    Will fraud kill affiliate marketing? It is up to you. You choose. But here’s a clue: the BP oil spill probably just ... Read Article

    The Survival Guide For Networks, Part II: the Empire fights back!

    The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted ... Read Article

    The Survival Guide For Networks, Part I

    The CPA network space is in tumult. If your favorite CPA network isn’t dead already, it’s probably refinancing, merging or crouching in ... Read Article

    Facebook Takes The Profit Out of CPM Buys

    Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

    Affiliate Managers Who Aren't Idiots! More Survey Results

    Give me “affiliate managers who aren't idiots,”  was the demand of one publisher when we asked what they looked for when choosing a ... Read Article

    Top 5 Takeaways Re. Twitter's New Advertising Platform

    Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 ... Read Article

    OPM Consolidation As Schaaf Buys PartnerCentric

    Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

    Yahoo Kills Yahoo! Publisher Network

    Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article

    39 April Fool's Day Hoaxes By Google

    Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has ... Read Article

    User Experience vs Monetization

    Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a ... Read Article

    Performance Marketing Networks: Please Take Our 30 Second Survey

    Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    Performance Marketing: A Guide For CMOs

    After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of ... Read Article

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