• Zynga Restates In-Game Offer Revenues

    Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in which they claimed that ... Read Article

    The Great Retweet Debate

    Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite assurances this will make ... Read Article

    Cage Fight: Shoemoney vs Dennis Yu!

    The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, ... Read Article

    Senate Accuses 450 Online Companies of Scamming Consumers

    Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report on Tuesday of "harming ... Read Article

    A Lifetime Ban From Google Adwords

    Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or malware ads. This news ... Read Article

    Facebook Monetization: The Storm Rolls On

    The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek and Time magazine. A ... Read Article

    The Future of Social Games Monetization

    So where does all this Sturm und Drang leave us? There are several truths that can be discerned through the fog:

    Scamville Controversy: Links Review

    Time takes an interest with a post called, “Are You Getting Scammed By Facebook Games?” Newsweek takes a look as well: “Is ... Read Article

    Facebook, MySpace: The Clampdown

    And so to the fallout:

    How to Spam Facebook Like a Pro

    The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones ... Read Article

    Mobile Internet is Exploding

    Just because it's such a terrific set of slides, one more point from the Meeker presentation referred to above: mobile is going ... Read Article

    Social Media Kills MSN & Yahoo

    The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, one of Morgan Stanley's ... Read Article

    Drew's View

    Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

    Profiling Your Way to Profits

    Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

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