• Mobile-Specific KPIs Drive Results

    It’s hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers ... Read Article

    R+p ALERT! SSL Security Bug Means You Need To Act Now

    The biggest security flaw in Internet history hit the newslines last night. The massive Heartbleed vulnerability in OpenSSL, the encryption service on ... Read Article

    So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?

    Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth ... Read Article

    A/B Testing Intensifies On Mobile

    Little by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another ... Read Article

    Another Thought On Facebook's "Strategic Pivot"

    Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your ... Read Article

    Guess What Facebook Is About to Do To Thousands Of Your Fans

    Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands ... Read Article

    The State of Mobile

    By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

    Programmatic Premium Advertising? What The Heck?

    Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

    Take 6 Steps To Improve Your Mobile SEO

    Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need ... Read Article

    Which Social Media Sites Drive Most Conversions?

    Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they’ve produced ... Read Article

    Adding Context to Location Leads to Higher Conversions

    73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

    Google's click-to-call Drives Engagement

    Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

    REVTalks: A New Event for Revenue Marketers

    The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article

    BLUE BOOK #1 CPA NETWORK

    Max Bounty The Best CPA Network In The World   The Canadian network owned by brothers JP and Steve Sauve has been ... Read Article

    BLUE BOOK #1 CPS NETWORK

    Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an ... Read Article
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