Chris Trayhorn, Publisher of mThink Blue Book, Author at mThink

Blue Ribbon Panel: Interview with Daryl Colwell

1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

Blue Ribbon Panel: Interview with Matt Frary

1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

Blue Ribbon Panel: How To Choose A New Network

Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose ... Read Article

Blue Ribbon Panel: The Future of Performance Marketing

Can it adapt as the online advertising industry transforms under the pressure of huge trends such as mobile-first, programmatic media buying/selling and ... Read Article

What does professionalism mean to you when it comes to ad networks?

Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I ... Read Article

The Top 4 Changes Demanded By Blue Book Research Panel

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

4 Key BLUE BOOK CPA/CPS Network Survey Insights

A month on from the headline-grabbing announcement of the results, we thought we'd

Secrets of Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel ... Read Article