Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Cristian Miculi: I don’t see why affiliate networks would not be part of this. After all, … [Read more...]
5 Steps to Accelerating International Growth
Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]