All Blue Book Articles Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketersby Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2024 Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump orbit and VP Vance linked to … Read Article PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surgeby Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2024 The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways include: The 2024 U.S. Performance Marketing … Read Article FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impactby Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024 The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been expected, it will still sending shockwaves … Read Article Four Key Trends Shaping Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on October 21, 2024 The affiliate marketing industry is undergoing significant transformations as it approaches a projected global value of $15.7 billion by the end of 2024. This growth is driven by … Read Article Why Breaking Up Monopolies Would Be Great For Affiliate Marketersby Chris Trayhorn, Publisher of mThink Blue Book on October 9, 2024 The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of the most significant proposed solutions in … Read Article How to Never Leave Peak Season: Consumer Vertical Seasonality Guideby Taras Kiseliuk, CEO of ClickDealer on September 30, 2024 If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number would you give? In the UK, … Read Article How to Comply With and Defend FTC “Made in USA” Labeling Rule Mattersby Richard B. Newman on June 24, 2024 The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made in USA” in violation of the … Read Article The State of Mobile in 2024by Chris Trayhorn, Publisher of mThink Blue Book on June 6, 2024 An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in mobile affiliate marketing over the past … Read Article A Guide To Achieving Success With Publisher Partnerships For Pay-Per-Callby Van Levine, Senior Affiliate Manager, Digital Media Solutions (DMS) on May 23, 2024 In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap to elevate your campaigns, which can … Read Article 3 Strategies To Overcome Rising Search Costs & Boost Enrollmentby Carrie Burton, SVP, Education, Digital Media Solutions on March 15, 2024 As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and budget-friendly student recruitment strategies has … Read Article Affiliate Marketing: Leveraging the Creator Economy with OnlyFans Offersby CrakRevenue on March 12, 2024 Estimated at an impressive $250 billion by Goldman Sachs, the creator economy is expected to double in just 3 years to reach $480 billion. If content creators got … Read Article Mastering Lead Partnerships In 2024: Five Crucial Questions To Shape Successby Deanna Moy, Director of Strategic Partnerships, DMS on February 1, 2024 Navigating the path to success in 2024 requires advertisers to strategically choose lead providers. The flow of opted-in prospects can be the game-changer for a thriving year. Building … Read Article mThink Review: MaxBounty’s Conversion-Boosting Owned + Operated Campaignsby Chris Trayhorn, Publisher of mThink Blue Book on December 18, 2023 Affiliate marketing is constantly evolving however one thing remains the same: it is intensely competitive. Affiliates must continuously search for new opportunities and are faced each day … Read Article 5 Affiliate Marketing Trends for 2024: Navigating the Future Landscapeby Avangate Affiliate Network on December 14, 2023 In the ever-evolving realm of affiliate marketing, staying ahead of the curve is not just a strategy; it’s anecessity. Over the past decade, affiliate marketing has transformed significantly … Read Article 5 Strategies To Leverage Affiliate Marketing In 2024by Chris Pink, SVP Sales, Digital Media Solutions (DMS) on December 11, 2023 In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are available, one powerful approach that can … Read Article1 2 3 4 … 21 22 23 24 Next »