• All Blue Book Articles

    FTC Reiterates Privacy and Data Security Priorities

    by Richard B. Newman on July 19, 2018

    The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee about its work to protect consumers, promote competition, privacy and data security, and IoT.  In … Read Article

    CrakRevenue Unleashes the Survey Machine

    by mThink on July 17, 2018

    Press Release QUEBEC CITY — CPA network CrakRevenue is pleased to unveil its latest creation: Survey Machine! Inviting affiliates from all around the world to boost their revenue … Read Article

    A Guide To Preventing Affiliate & Ad Fraud by IPQualityScore

    by Dennis Weiss on July 16, 2018

    In 2018 and for the foreseeable future, online advertising is a huge business, taking into account that the global digital marketing industry is over $190 billion this year alone … Read Article

    How to Scale Up Your Affiliate Marketing Campaign Today

    by MaxBounty on July 13, 2018

    This is an original article from MaxBounty. Join MaxBounty *   *   *   *   * Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you … Read Article

    California Enacts GDPR-Like Privacy Changes

    by Richard B. Newman on July 10, 2018

    On the heels of Colorado’s new cybersecurity legislation, California has now announced that it has  enacted the California Consumer Privacy Act of 2018. The legislation provides residents of … Read Article

    Vermont Enacts “Double Opt-In” Automatic Renewal Legislation

    by Richard B. Newman on June 28, 2018

    In anticipation of changes to California’s automatic renewal law (ARL) becoming effective next month, Vermont has now become the first state to require a “double opt-in” ARL. The … Read Article

    What American Affiliate Marketing Players Need to Know About European Data Privacy Regulations

    by Alexander Bachmann, CEO of Admitad on June 20, 2018

    Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative went into effect on May 25th … Read Article

    FTC Defense Lawyer on Colorado’s Cybersecurity Legislation

    by Richard B. Newman on June 18, 2018

    Colorado’s governor recently signed into law House Bill 18-1128.  It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends … Read Article

    Top Pay-Per-Call Verticals And Why They Matter

    by Todd Stearn, CEO, Aragon Advertising on June 12, 2018

    As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile … Read Article

    Google & Facebook Are Not Your Friends

    by Chris Trayhorn, Publisher of mThink Blue Book on May 17, 2018

    With implementation of Europe’s General Data Protection Regulation just two weeks away, it is time to state a hard truth: Google and Facebook are not your friends. They … Read Article

    California Bill Introduced That Would Further Restrict Commercial Email Advertising

    by Richard B. Newman on May 16, 2018

    An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5).  The potential impact on the email marketing industry is … Read Article

    Optimizing Pay-Per-Call Campaigns For Voice Search

    by Todd Stearn, CEO, Aragon Advertising on May 8, 2018

    Pay-per-call is already an extremely effective way to get traffic for your affiliate marketing efforts. To take it to the next level, savvy entrepreneurs are increasingly using voice … Read Article

    7 Lessons From Aragon Advertising’s Leadership In Pay-Per-Call

    by mThink on April 25, 2018

    Finding success in pay-per-call marketing requires a network to carefully screen lead or call sources for compliance; manage and optimize call flow in real-time; and employ diverse media and new technologies to … Read Article

    Senators Propose Internet Privacy Bill That Threatens Digital Advertising

    by Richard B. Newman on April 24, 2018

    Earlier this month, Senators Richard Blumenthal and Ed Markey (D-MA) introduced new privacy legislation entitled the Customer Online Notification for Stopping Edge-provider Network Transgressions (“CONSENT”) Act. Senator Markey … Read Article

    4 Tips For Expanding Your Ecommerce Business Overseas

    by Alexander Bachmann, CEO of Admitad on April 24, 2018

    If you’re an ecommerce entrepreneur, you might feel you have the world at your fingertips. And with worldwide internet access on the rise, the global market seems like … Read Article
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