• All Blue Book Articles

    Individualized Issues of Consent Result in TCPA Class Action Certification Denial

    by Richard B. Newman on October 15, 2018

    Class actions are designed to promote the efficiency of litigation by allowing the claims of a group of individuals with the same claims to be decided in the … Read Article

    The 5 Best Landing Page Builders for Affiliate Marketing

    by Joe Ferguson, MaxBounty on October 12, 2018

    Content originally posted on MaxBounty blog. Sign up here.  Landing pages are like the connective tissue of affiliate marketing. They’re a bridge between traffic sources and offers that allow … Read Article

    Customer Lifetime Value Is The Most Important Metric You Are Ignoring

    by Kate Hagan, Clickbooth on October 11, 2018

    Your Affiliate Marketing Longevity In the affiliate marketing industry, cost-per-acquisition has always been king. It’s the metric that tells us how much it costs to drive a sale, … Read Article

    Successfully Navigate the Holiday Shopping Calendar

    by Rakuten Advertising on October 4, 2018

    Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes … Read Article

    Is ITP 2.0 the end of third-party tracking?

    by Alexandra Forsch, president of Awin US on September 28, 2018

    The world has entered a new digital era. In June 2018, Apple announced their latest revision of the Safari browser and details of the Intelligent Tracking Prevention (ITP) … Read Article

    Reach New Global Consumers this Holiday Season

    by mThink on September 22, 2018

    Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? Rakuten Marketing recently conducted a research study with over 6,000 consumers … Read Article

    5 Affiliate Marketing Mistakes That Can Make You Smarter

    by Joe Ferguson, MaxBounty on September 13, 2018

    You can find numerous articles online that list off the most common mistakes made by affiliates. The issue with that is that many of these mistakes are inevitable … Read Article

    New Cyber Security Laws Effective

    by Richard B. Newman on September 5, 2018

    On September 1, 2018, Colorado’s breach notification statute update became effective.  The legislation bolsters data privacy protections by requiring notice to Colorado residents affected by a data breach … Read Article

    CrakRevenue gives out Back2School bonuses to its affiliates

    by mThink on September 1, 2018

    Press Release Québec City – CPA Network CrakRevenue is giving out bonuses to affiliates during the month of September 2018. “We usually roll out this kind challenge around … Read Article

    FTC Discusses the Intersection Between Privacy and Innovation

    by Richard B. Newman on August 17, 2018

    FTC Commissioner Noah Phillips recently spoke at the Internet Governance Forum in Washington, D.C. about potential negative consequences surrounding rapidly expanding national and international privacy regulations.  As his … Read Article

    How to Build Trust Over Time for Your Affiliate Network

    by Alexander Bachmann, CEO of Admitad on August 16, 2018

    Fellow affiliate marketers, I’ve spent more than a decade in this industry. Along the way, I’ve picked up a number of invaluable lessons (many of which would have … Read Article

    The Blue Book Survey Launched!

    by mThink on August 15, 2018

    The Blue Book survey for this year is now open. We are expecting the biggest response ever given the current fierce competition between networks. The big news is … Read Article

    Clickdealer Develops In-House Tracking Platform

    by mThink on August 15, 2018

    Over 6 years of setting up, launching, and optimizing performance marketing campaigns, ClickDealer has gained intricate insight into the needs and wants of affiliate marketers. At a certain … Read Article

    Internet Marketing Fraud and How Admitad Combats It

    by mThink on July 30, 2018

    By Admitad Quality Control Department   Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool … Read Article

    FTC Testifies Before Congress About Combatting Payment Processors That Facilitate Fraud

    by Richard B. Newman on July 28, 2018

    On July 26, 2018, the Federal Trade Commission testified before the U.S. House Committee on Oversight and Government Reform Subcommittee on National Security and Subcommittee on Government Operations … Read Article
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