• All Blue Book Articles

    The Lead-Gen Pay-Per-Call Opportunity Is Now

    by mThink on April 11, 2018

    The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call and that it can be … Read Article

    FTC Investigation and Enforcement Trends

    by Richard B. Newman on April 8, 2018

    Privacy and data security-related issues remain a hot-button subject and the parameters are still being defined by the FTC, as well as courts. Recently, the FTC has challenged … Read Article

    Pay-Per-Call – A Guide for Beginners

    by Todd Stearn, CEO, Aragon Advertising on March 27, 2018

    The Internet has given rise to a plethora of new marketing opportunities, from pay-per-click to the endless variety of social media campaigns. However, there is an older mode … Read Article

    Conscious Marketing: Walking in the Customer’s Shoes

    by ClickDealer on February 7, 2018

    Global digital ad spend is projected to be over $270 Billion in 2018, equivalent to approximately one and half times the state budget of Norway. In other words, … Read Article

    Online advertising is a disaster. Except for you.

    by Chris Trayhorn, Publisher of mThink Blue Book on January 31, 2018

    At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of … Read Article

    CrakRevenue Highlights Valentine’s Day with More Than 700 Dating Offers

    by mThink on January 31, 2018

    Press Release QUEBEC CITY, CA – January 30, 2018 – CrakRevenue, a leading CPA Network, announced today the launch of new and exciting Dating offers just in time … Read Article

    The Story Behind $O FTC Settlements and Suspended Judgments

    by Richard B. Newman on January 31, 2018

    It is a phrase you see or hear attorneys make when describing FTC settlements:  “The order includes a suspended judgment.” The Federal Trade Commission refers to allowing settling … Read Article

    SCOTUS to Hear Internet Sales Tax Case

    by Richard B. Newman on January 16, 2018

    The U.S. Supreme Court has agreed to hear an appeal by South Dakota of high-court precedent dating back to the pre-internet era.  Depending on how the matter is … Read Article

    Blue Book Top 20 Announced 2018

    by mThink on January 7, 2018

    Congratulations to our number 1 ranked networks for 2018! Top CPA Network – ClickboothTop Affiliate Network – Rakuten Affiliate Network The BLUE BOOK results are in. 20,000+ industry … Read Article

    Game Changer: Clickbooth Launches Consumer Demographic-Based Pricing Modifiers

    by mThink on January 5, 2018

    Press Release Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” … Read Article

    Network Affiliate Platforms Help Publishers Make Money – MaxBounty Shows How

    by Chris Trayhorn, Publisher of mThink Blue Book on January 3, 2018

    Top-ranked CPA networks such as MaxBounty spend tens of thousands of dollars on software. These networks choose to invest in developing their own performance marketing platform rather than … Read Article

    FTC Defense Lawyer Report:  Top 10 FTC Consumer Protection Topics (2017)

    by Richard B. Newman on January 2, 2018

    The FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to aggressively pursue a broad spectrum of unfair and deceptive trade practices. In 2017 … Read Article

    Processor that Provided “Substantial Assistance” Found Jointly and Severally Liable for Actions of Telemarketer

    by Richard B. Newman on December 20, 2017

    On December 13, 2017, the Eleventh Circuit Court of Appeals affirmed a lower court decision finding a credit card payment processor jointly and severally liable – under a … Read Article

    FTC and FCC Announce MOU to Coordinate Online Consumer Protection Efforts

    by Richard B. Newman on December 14, 2017

    On December 11 2017, the Federal Trade Commission and Federal Communications Commission announced their intent to enter into a Memorandum of Understanding under which the two agencies would … Read Article

    TORO Advertising: Reputation & Trust – Key Factors When Choosing A Network Partner

    by mThink on December 14, 2017

    It doesn’t matter if you are a super-affiliate or a newbie affiliate: the most important thing to check before working a new network is their reputation.  There are … Read Article
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