• White Papers

    The Smart Grid in Malta

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of … Read Article

    Customer Relationships and the Economy

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    A little over a year ago, the challenges facing the global energy and utilities market were driving a … Read Article

    An Australian Approach to Energy Innovation and Collaboration

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. … Read Article

    Be a People Person

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    I have to admit it. Despite all the exciting new technologies out there, I am finding myself to … Read Article

    Power and Patience

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water … Read Article

    Managing the Plant Data Lifecycle

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility’s data and information throughout its … Read Article

    Surviving the Turmoil

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility … Read Article

    Business Process Improvement

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, … Read Article

    Future of Learning

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff … Read Article

    Modeling Distribution Demand Reduction

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    In the past, distribution demand reduction was a technique used only in emergency situations a few times a … Read Article

    Measuring Smart Metering's Progress

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations … Read Article

    Managing Communications Change

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to … Read Article

    Online Transient Stability Controls

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    For the last few decades the growth of the world’s population and its corresponding increased demand for electrical … Read Article

    PHEVs Are on a Roll

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    The electric vehicle first made its appearance about a century ago, but it is only in recent years … Read Article

    Successful Smart Grid Architecture

    by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

    The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such … Read Article

    Lessons From Online Practice: New Advertising Models for All Media

    by Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008

    The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 … Read Article

    B-to-B Online and Interactive Marketing: Cutting Through The Hype

    by Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for … Read Article

    Sponsored Search

    by Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good … Read Article
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