White Papers Web Analytics: The Non-Scary, Non-Techie Versionby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article A Manifesto for Integrating Social Media Into Marketingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your best to capture point-of-sale information and correlate it with direct … Read Article Understanding Technology Evolution: The Fallacy Of The S-Curveby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It fuels the emergence of new brands, … Read Article Finally, Advertisers Can Calculate Real ROI From Digital Advertisingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable marketing medium. But the Web’s accountability … Read Article Lessons From Online Practice: New Advertising Models for All Mediaby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers a challenge posed to The Advertising … Read Article B-to-B Online and Interactive Marketing: Cutting Through The Hypeby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? How do you harness the power … Read Article Business Intelligence: The 'Better Light Bulb' for Improved Decision Makingby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they’re to be truly effective, these businesses must do more than … Read Article Improving Call Center Performance Through Process Enhancementsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The great American philosopher Yogi Berra once said, “If you don’t know where you’re going, chances are you will end up somewhere else.” Yet many utilities possess only … Read Article Meeting Future Utility Operating Challenges With a Smart Gridby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although it’s not hard to engage any … Read Article The Smart Grid: A Balanced Viewby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Energy systems in both mature and developing economies around the world are undergoing fundamental changes. There are early signs of a physical transition from the current centralized energy … Read Article Customer Service in the Brave New World of Today's Utilitiesby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 A NEW GENERATION OF CUSTOMER Today’s utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their grandparents prompted utilities to develop and … Read Article Software-Based Intelligence: The Missing Link in the SmartGrid Visionby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Achieving the SmartGrid vision requires more than advanced metering infrastructure (AMI), supervisory control and data acquisition (SCADA), and advanced networking technologies. While these critical technologies provide the main … Read Article Plugging in the Consumerby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and more active roles in an increasing … Read Article Utility Mergers and Acquisitions: Beating the Oddsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company Act (PUHCA). A key question for … Read Article Achieving Decentralized Coordination In the Electric Power Industryby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. The ideas presented here and in … Read Article The Technology Demonstration Centerby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 When a utility undergoes a major transformation – such as adopting new technologies like advanced metering – the costs and time involved require that the changes are accepted … Read Article How Intelligent Is Your Grid?by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Many people in the utility industry see the intelligent grid — an electric transmission and distribution network that uses information technology to predict and adjust to network changes … Read Article The Virtual Generatorby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008 Electric utility companies today constantly struggle to find a balance between generating sufficient power to satisfy their customers’ dynamic load requirements and minimizing their capital and operating costs. … Read Article« Previous 1 2 3 4 5 6 7 … 16 17 18 19 Next »