• Network Interviews

    Blue Ribbon Panel Interview: Nicolas Chrétien

    by Chris Trayhorn, Publisher of mThink Blue Book on March 17, 2016

    Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry?I don’t agree with the … Read Article

    Interview with CEO Ronen Hamatian

    by Chris Trayhorn, Publisher of mThink Blue Book on March 14, 2016

    Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. … Read Article

    Blue Ribbon Panel Interview with Cristian Miculi

    by Chris Trayhorn, Publisher of mThink Blue Book on March 4, 2016

    1. Over the last two years has it become harder or easier for newbie affiliates to enter the … Read Article

    Blue Ribbon Panel: Interview with Ricky Ahuja

    by Chris Trayhorn, Publisher of mThink Blue Book on March 2, 2016

    1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there … Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    by Chris Trayhorn, Publisher of mThink Blue Book on February 29, 2016

    How is big data going to impact the performance marketing industry? Big data is going to drive the performance … Read Article

    Blue Ribbon Panel: Interview with Jackie Bates

    by Chris Trayhorn, Publisher of mThink Blue Book on February 25, 2016

    1. What did you learn from ASW?  A couple of the many valuable ASW takeaways included meeting with … Read Article

    Blue Ribbon Panel: Interview With Erin Cigich

    by Chris Trayhorn, Publisher of mThink Blue Book on February 22, 2016

    1. What did you learn from ASW? ASW was a fantastic experience for the Clickbooth team, as usual. … Read Article

    Blue Ribbon Panel: Interview with Chad French

    by Chris Trayhorn, Publisher of mThink Blue Book on February 15, 2016

    1. Over the last two years has it become harder or easier for newbie affiliates to enter the … Read Article

    Blue Ribbon Panel: Interview with Linda Woods

    by Chris Trayhorn, Publisher of mThink Blue Book on December 21, 2015

    What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as … Read Article

    Blue Ribbon Panel: Interview with Nicholas Chrétien

    by Chris Trayhorn, Publisher of mThink Blue Book on December 18, 2015

    What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise … Read Article

    Blue Ribbon Panel: Interview with Geno Prussakov

    by Chris Trayhorn, Publisher of mThink Blue Book on December 17, 2015

    Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big … Read Article

    Blue Ribbon Panel: Interview with Jackie Bates

    by Chris Trayhorn, Publisher of mThink Blue Book on December 16, 2015

    What are your two or three key performance marketing-related predictions for 2016? With a growing need for relationship-based, … Read Article

    Blue Ribbon Panel: Interview with Peter Tarr

    by Chris Trayhorn, Publisher of mThink Blue Book on December 14, 2015

    What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that … Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    by Chris Trayhorn, Publisher of mThink Blue Book on December 7, 2015

    What are your two or three key performance marketing-related predictions for 2016? Next year we will see even … Read Article

    Q&A: Gayle Guzzardo

    by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice … Read Article
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