Where is the DMA? by Chris Trayhorn, Publisher of mThink Blue Book, March 26, 2009 The DMA is nowhere to be seen on this issue which is surprising considering how heavily it totes its advocacy activities: “one of the ‘Five Pillars’ of DMA member service.” The last entry on the DMA website relating to Internet taxation is dated September 12th. Oh, and the year? 2007. Searching for AB178 on their site? Zero results. I guess the DMA still doesn’t believe that multichannel marketing in 2009 includes online. Just sayin’. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.