If This Doesn't Persuade You To Put Campaigns On Mobile, Nothing Will by Chris Trayhorn, Publisher of mThink Blue Book, May 2, 2012 How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved greater market penetration worldwide than bank accounts, safe drinking water and electricity. That’s right. More people can access a cell phone than have electricity. Bonus fact: mobile now represents 50% of consumer budget for information technology. Mobile industry analyst Chetan Sharma has a whole downloadable deck that examines the global mobile marketplace. Well worth a read if you’re wondering where to invest for the future Filed under: Revenue Tagged under: CampaignManagement, Mobile, Monetization About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.