Adnowledge Raises $200 Million As Monetization Hits Streaming Radio by Chris Trayhorn, Publisher of mThink Blue Book, January 12, 2011 Adknowledge has announced that it has just raised over $200 million via a mixture of equity and debt financing. The announcement specifically mentions that the money will be used to expand its network in both the USA and overseas, with the focus being on their BidSystem CPC/CPA network. Adnowledge’s announcement makes clear that their plans revolve around aggregation of more and more traffic so advertisers can: "access inventory from valuable segments of the long tail marketplace online, such as mobile, video, content sites, and display." Adknowledge is on a roll these days. In November they recruited Yahoo’s former Chief Data Officer, Usama Fayyad, and that followed fast on the heels of the Miva, Super Rewards and Hydra Group acquisitions. They now claim over 10,000 advertisers (although – oddly – only 6,000 offers) and annual revenues of $300 million. In other news demonstrating the expansion of monetization into every corner of online entertainment, TargetSpot has just raised $8 million from a number of high-profile investors including CBS, Bain and Union Square Venues. Built on a foundation created by CBS, TargetSpot is a new ad network focused on Internet streaming radio. It aggregates ad inventory from over 100 streaming radio providers which allows them to offer marketers the targeting, analytics and scale they need. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.