Tip of the Week by Chris Trayhorn, Publisher of mThink Blue Book, June 22, 2009 High-end SEO is a constantly moving target but for 95% of web sites just getting the basics right would be a huge step forward. Andy Beal just wrote the 7-Minute SEO Guide that explains the three fundamental building blocks of SEO – site structure, on-page optimization and link strategy – in easily accessible form. Recommended for newbies and anyone who has simply not paid attention to SEO until now. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.