For the second week in succession we find ourselves writing about the Kindle which must mean something about its rise in the online zeitgeist.

With immediate effect you can now publish your blog to the Kindle Store via RSS feed, and Amazon will do the rest in terms of formatting and delivery. Even better, Amazon will charge a price that they determine – around $1.99 per month seems average – and pass on 30% to you.

Now this is both a good deal, in that your blog gets listed on Amazon with all the potential that that implies, but it is hard to see that a lot of people will be buying blog feeds at that sort of price especially if, like yours truly, they subscribe to 100 RSS feeds or more.

There is one other opportunity. It may not last long though.

As of right now, Amazon has apparently made it ridiculously easy for anyone to “steal” another person’s blog. TechCrunch reports how its feed was appropriated by Josh Fraser of EventVue as a demonstration to Amazon that the lack of any verification process was something of a problem. It’s probably fixed already, but once again, it’s a fine example of Murphy’s Law at work. Now, go list your blog on the Kindle Store and watch the pennies trickle in.