UK Affiliate Marketing Sector = $4bn by Chris Trayhorn, Publisher of mThink Blue Book, May 7, 2009 eConsultancy has a new report out that estimates that affiliate marketing in the UK accounted for about 10% of all online sales in 2008 which amounted to $43.8bn. The Affiliate Marketing Buyer’s Guide 2009 quotes figures from IMRG and CapGemini and calculates that some $227m was paid in commissions and fees to publishers and networks in the UK last year. eConsultancy has also identified what they are describing as key market trends for 2009, including: CPA advertising is going to continue to grow; More agencies will be offering affiliate marketing services to clients; Coupons and cash-back offers are going to be strong runners; There will be an ongoing push for increased transparency. The full report is available – at a price – here. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.