Tip of the Week by Chris Trayhorn, Publisher of mThink Blue Book, October 8, 2009 Google recently revamped the AdWords interface and it’s caused many publishers headaches. Kelly Gillease put together a nice easy guide to making the most of the new features that are designed to give much more transparency into placement and search query performance. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.