• Bringing Your Website Into Focus

    What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

    Old Dog, New Tricks

    Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

    Look Out!

    Last night you read on your local newspaper's website about how gas prices could reach $4 a gallon this summer, so you ... Read Article

    Ringing IN and Hanging UP

    In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

    The Desire to Acquire

    The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

    The Tangled Web of Link Spam

    In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

    The Wealth in Health

    A work-at-home marketer complained that he gained 30 pounds in the last few years when his home-run online marketing business became successful. ... Read Article

    Stop the Presses

    Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

    Spiders Don't Eat Spam

    It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

    Hire Up

    Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies ... Read Article

    Improving Conversions

    Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

    Learning Outside the Box

    Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is ... Read Article

    Fair Play: Q & A with Kellie Stevens

    Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact ... Read Article

    More Ways to Search

    Search powerhouse Google has ascended not only to the No. 1 starting place for most Web searches, but the name has become ... Read Article

    Judi Moore: The Leaper

    Judi Moore is not a super-affiliate. She's not even sure what that is. She doesn't see this as a detriment. Being an ... Read Article

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