• Pretenders vs. Contenders

    We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

    Making Over My Own Site

    Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

    Search Wars

    Even though Google would prefer not to be a verb, the search giant is just that and more. To Google is to ... Read Article

    Getting Into the Mashup Mix

    It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous ... Read Article

    Shaping Up Your Business

    Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

    Marketing Reality: Q & A with Joel Comm

    Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became ... Read Article

    Power Plays

    By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

    Home Office Advantage

    Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

    Video Goes Viral

    Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

    Search Marketing Is Direct Marketing

    When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Double Down: Q & A with William Cooper

    As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

    The Affiliate Lifestyle

    For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

    Harrison Gevirtz: The Yearling

    This sounds like any hard worker in the performance marketing space, you think. The only difference is that Gevirtz is a freshman. ... Read Article

    Bringing Your Website Into Focus

    What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

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