• Nominations For Best Network Innovation Now Open

    The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at ... Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  ... Read Article

    In-house Program? Don’t Underestimate your Network.

    Managing an affiliate program can be an arduous task.  Imagine if you were also responsible for providing your affiliates with the ongoing ... Read Article

    Blue Book Panel: Interview with Erin Cigich

    In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

    Blue Ribbon Panel: The Problem Of Attribution

    There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a ... Read Article

    Blue Ribbon Panel: Interview with Matt Frary

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

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