Archive | June, 2012

Facebook Mobile Ads Delivering $10 eCPM

June 28, 2012

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TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly three times the eCPM that Facebook’s standard desktop newsfeed ads attract. More on Facebook’s mobile ad performance from TechCrunch: Meanwhile, a quick look at a campaign in […]

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Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industry

June 28, 2012

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Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by Forrester Consulting on the direct and indirect value of affiliate marketing. The report, “Affiliate Marketing – The Direct and Indirect Value that Affiliates Deliver to Advertisers” explores how affiliate marketing sites are meeting […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Affiliates Still Losing Commissions To Cookie-Stuffing

June 28, 2012

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The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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46% of Small Businesses Still Don’t Have Websites

June 27, 2012

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Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% of small businesses still don’t have a website. Without an online presence, you may be missing out on the millions of customers who search for your product or service each day. A website can help you promote […]

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Online Boom In Russia As Population Comes Online

June 7, 2012

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Russian Staistics Chart

If you are interested in what’s happening online and in the start-up community in Russia – and you should be – then let me introduce you to our favorite Russian website, The Runet. They’ve just produced a report on the indsutry in Russia in partneship with the IAB which has some great insights.

- out of a total population of 143 million, only 57 million use the Web each month. Growth opportunity!
- 2011 eCommerce growth: 30%, to a total of $8 billion.
- online advertising growth in 2011: 57%

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80% Of Facebook Users Never Respond To Ads

June 7, 2012

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80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the results of their new poll carried out with Ipsos, seems surprised by this statistic but I only wonder who the heck are the 20% who actually have responded to a Facebook ad? Who knew that people still looked at those ads?

The online poll also found that over a third of Facebook users are spending less time on the site than they were six months ago.

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More Networks In Trouble. This Is Great News!

June 7, 2012

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This has been a week of bad news about CPA networks – this is great for the industry!

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