mThink

I’ve been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from TV and print. When audience’s move, marketing dollars follow. The critical metric used to judge whether the shift in ad budgets is matching the shift in audience attention is ad spend vs. time spent.

The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners’ industry graphic:

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than average CTR on the Google Display Network. In figures, average CTR on GDN is 0.4%, on the average ad banner in the USA it is 0.1%, while on Facebook it’s just 0.051%. These figures come at a time when, according to TBG, Facebook ad rates increased by 40% in the year to 2012-Q1.

PPC analytics company Wordstream has pulled together this info and much more on their latest infographic which compares the relative effectiveness of the Facebook and Google offerings.

How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved greater market penetration worldwide than bank accounts, safe drinking water and electricity. That’s right. More people can access a cell phone than have electricity.