• Pencils and Towels

    Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

    Where Are Your Customers? Try the Intersection Of Multiple Online Channels

    Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

    Tip of the Week

    Linkshare has a nice little graphic showing the breakdown in sales from last year around the Easter period. Apparently people eat a ... Read Article

    Addressing Online Social Networks

    Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

    Acai and the Fake Diet Girls

    Still in the legal domain, affiliates that have been marketing Acai should probably just stop now. The increasingly loud buzz about potentially ... Read Article

    Where is the DMA?

    The DMA is nowhere to be seen on this issue which is surprising considering how heavily it totes its advocacy activities: "one ... Read Article

    Fighting the Amazon Tax

    Several states are actively considering following New York's lead in trying to apply sales tax to online purchases: the "Amazon tax". These ... Read Article

    Tip of the Week: Four Good Keywords Tools

    Every now and then it does no harm to revisit the basics and check out the tools you are using are as ... Read Article

    Meebo offers advertising to network of 45 million

    The popular third-party instant messaging platform Meebo has announced that it is making its ad offerings available across a network of 40 ... Read Article

    The Art of Creating A Community

    I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

    Google Updates Insights for Search Tool

    Last August Google launched Insights for Search, a tool that analyzes search patterns over time, by geographic area or by terms and ... Read Article

    Tip of the Week: Remember Google AdWords Editor!

    Google’s AdWords Editor is a terrific, free tool for managing your ad campaigns that allows you to work offline, create and manage ... Read Article

    Google Introduces Ad Manager Consultants

    Google Ad Manager has recently passed its one-year anniversary and to celebrate Google has announced the launch of an Ad Manager Consultant ... Read Article

    Twitter: the New Text Advertising Platform?

    There have been a number of reports over the last couple of days of the Twitter home page carrying new house ads ... Read Article

    Tip of the Week: Deep-Link Interface

    Linkshare has launched a new “Deep-Link Interface” that allows affiliates to send traffic deep into a merchant site to the most-qualified page ... Read Article

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