Archive | March, 2009

Tip of the Week

March 28, 2009

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Linkshare has a nice little graphic showing the breakdown in sales from last year around the Easter period. Apparently people eat a lot: food and candy combined represents three times more sales than any other group.

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Acai and the Fake Diet Girls

March 27, 2009

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Still in the legal domain, affiliates that have been marketing Acai should probably just stop now. The increasingly loud buzz about potentially illegal credit card re-bills has finally persuaded the Attorney General in Connecticut to promise investigations and say, “There are no magical berries from the Brazilian rainforest that cure obesity – only painfully real credit card charges and empty weight loss promises.”

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Where is the DMA?

March 26, 2009

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The DMA is nowhere to be seen on this issue which is surprising considering how heavily it totes its advocacy activities: “one of the ‘Five Pillars’ of DMA member service.” The last entry on the DMA website relating to Internet taxation is dated September 12th. Oh, and the year? 2007. Searching for AB178 on their site? Zero results. I guess the DMA still doesn’t believe that multichannel marketing in 2009 includes online. Just sayin’.

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Fighting the Amazon Tax

March 24, 2009

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Several states are actively considering following New York’s lead in trying to apply sales tax to online purchases: the “Amazon tax”. These new laws seek to establish a “nexus” for tax purposes that relates to the location of the affiliate or publisher, rather than to that of the advertiser or merchant. This is a big deal for affiliates, with many fearing that since sales tax varies by state, merchants will find it impossible to maintain affiliates across the entire country and will cut back numbers accordingly.

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Tip of the Week: Four Good Keywords Tools

March 20, 2009

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Every now and then it does no harm to revisit the basics and check out the tools you are using are as good as they might be. Google, Yahoo and Microsoft all offer their own keyword tools of course, but remember to take a look at the latest iterations of the classic tools:

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Meebo offers advertising to network of 45 million

March 19, 2009

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The popular third-party instant messaging platform Meebo has announced that it is making its ad offerings available across a network of 40 publishing partners, including Sugar Publishing, StarPulse and Current TV. Combined, the sites in the network will provide access to 45 million unique visitors per month.

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Google Updates Insights for Search Tool

March 18, 2009

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Last August Google launched Insights for Search, a tool that analyzes search patterns over time, by geographic area or by terms and categories. It has now been updated to include a new set of data sources including Google News, Image Search and Product Search.

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Tip of the Week: Remember Google AdWords Editor!

March 17, 2009

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Google’s AdWords Editor is a terrific, free tool for managing your ad campaigns that allows you to work offline, create and manage multiple ad groups, and then upload all the changes quickly and easily. It seems to fly under-the-radar of many people to whom I speak but it can save hours of messing around with spreadsheets or learning some new, over-hyped proprietary solution. If you haven’t tried it, you should.

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Google Introduces Ad Manager Consultants

March 16, 2009

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Google Ad Manager has recently passed its one-year anniversary and to celebrate Google has announced the launch of an Ad Manager Consultant program. This new initiative is designed to provide trusted advisors to anyone needing help with ad trafficking, campaign management and optimization, inventory, training and troubleshooting.

The basic idea behind all this is to allow publishers to focus on creating content, while the Ad Manager Consultant manages and optimizes everything else.

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