• Q&A: Gayle Guzzardo

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

    Rep Firm or Ad Network: Who's King of the Digital Jungle?

    Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory on the major portals ... Read Article

    Leader of the Brand

    Effective branding creates and maintains relationships with customers; it's very much an ongoing, dynamic process. Email's place in that cycle must be ... Read Article

    Q&A: Scott Berg

    Scott Berg is responsible for working with HP's business units to establish a congruent global media strategy as it relates to traditional, ... Read Article

    An Approach to Managing Viral Marketing

    Most people in the marketing business will have heard of viral marketing, and some will have even attempted to create a "viral." ... Read Article

    The Marketing Times Are a-Changin'

    Come gather 'round, marketers, wherever you roam. And admit that the waters around you have grown. And accept it that soon you'll ... Read Article

    Q&A: Mike Jacobs

    Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, eMusic and AA RP. ... Read Article

    The Internet Generation Conundrum

    Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet generation hates me. My ... Read Article

    The Kids Are All Right – Are You the Problem?

    I have had the great pleasure, for the better part of the past seven years, to act like a kid, think like ... Read Article

    New Communications Approaches in Marketing

    The early part of the 21st century has witnessed an explosion in the number of media that marketers can employ to reach ... Read Article

    Q&A: Young-Bean Song

    Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The ... Read Article

    Overlap Matters

    Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally been seen as redundant ... Read Article

    The Corporate Website: Five Strategies for Making Your Site More Relevant and Social

    Corporate marketing messages do not always reflect the market's perception of a product or service. The practice of "push" messaging was designed ... Read Article

    Web 2.0 and Marketing Strategy

    Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As ... Read Article

    Can You Connect With The Ad-Averse Segment Of Your Audience?

    Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they're tuning out, but you need more than ... Read Article

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