• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

39 April Fool's Day Hoaxes By Google

March 31, 2010 by Chris Trayhorn, Publisher of mThink Blue Book

Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has so much on its plate takes the time to differentiate itself and build some positive brand equity by investing humor. The Google April Fool's Day tradition started small in 2000 with the announcement of Google "MentalPlex", a search engine technology that … [Read more...]

The Changing Digital Landscape

July 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential election and the Olympics are causing advertisers to boost spending in a down market. The timing of these factors has altered media behavior - making the business of online media anything but typical for the year. How the advertising dollars that moved … [Read more...]

Lights, Cameras, Action!

July 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

Raise your hand if you've heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you first heard of their blenders - from their viral video series called "Will it blend?" That series, showing iPods and other unusual items being reduced to powder by a powerful blender, serves a strong branding message: If it can annihilate an iPod, it will make quick work … [Read more...]

Getting Into the Mashup Mix

September 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous creative and legal territory to navigate when particular items are protected by copyright laws. Some online marketers, eager to leverage new technologies for promotional purposes, are uploading and sharing video creations with copyrighted materials … [Read more...]

Video Goes Viral

September 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers have been slow to capitalize on video so far, the low cost of producing content and potential for increasing reach will make it essential to performance marketing.The audience that watches Web video skews younger, but nearly everyone … [Read more...]

Sweet Charity

July 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

If you think getting people to shop online is tough, consider the plight of nonprofit organizations. They ask people for their time and/or money, but instead of receiving goods, these donors simply get the satisfaction of doing good.Although nonprofit organizations may have a different agenda from the for-profit online marketers, many of the goals (building relationships, … [Read more...]

Online Is Sweet

January 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it. Food has become America's No. 1 obsession and food companies - from providers of high-end gourmet goodies to those feeding the fast-food nation - are battling to get on the dinner plates of today's consumers. And because everybody … [Read more...]

Have You Heard the Word?

March 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even a shrink. You tend to trust your friends. So when one of your close pals swears by her hairstylist, raving about what a "shear" delight he is, you are apt to give him a shot rather than thumbing through the phone book and blindly calling random barbers. Then … [Read more...]

Traveling and Treasure Hunting

July 1, 2004 by Chris Trayhorn, Publisher of mThink Blue Book

Every time you go on the road, you should position yourself to market like a guerrilla and earn money like a king named Midas.Keep in mind that the road leads in both directions. You can promote your site when you're away from your town and you can promote it to travelers who come to your town. It's a double-edged golden opportunity. When you're a traveler, don't forget that … [Read more...]

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy