Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet based on a site's interest … [Read more...]
Getting Into the Mashup Mix
It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous creative and legal territory to navigate when particular items are protected by copyright laws. Some online marketers, eager to leverage new technologies for promotional purposes, are uploading and sharing video creations with copyrighted materials … [Read more...]
Old Dog, New Tricks
Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 percent, and that email is the No. 1 activity on the Web. And Datran Media's December 2006 annual email study found that 83.2 percent of respondents picked email marketing as the most important advertising tactic they planned to use in … [Read more...]
Stop the Presses
Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of the world have been recycled, replaced by multi-platform (online and off-line) entities that engage readers and operate around the clock. This rebirth is good news for advertisers big and small who will be able to more effectively target a growing … [Read more...]
Video Ad Explosion
In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving all their television ad spending online.Although the decision only affects a $5 million ad budget, it's a bellwether: Companies are flocking to online video ads as the way to reach customers.Recent reports claim advertisers will spend $74 … [Read more...]
The Social Security
Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out to customers and merchants and communicate with each other. Online marketers are testing all of the new communication methods - blogs, social networking sites, wikis, and photo and video-sharing sites - to see if these platforms can help them … [Read more...]