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80% Of Facebook Users Never Respond To Ads

June 7, 2012 by Revenue Performance Staff

80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the results of their new poll carried out with Ipsos, seems surprised by this statistic but I only wonder who the heck are the 20% who actually have responded to a Facebook ad? Who knew that people still looked at those ads? The online poll also found that over a … [Read more...]

New AdSense Interface Is A Lesson For Networks

November 10, 2010 by Chris Trayhorn, Publisher of mThink Blue Book

Yesterday was a big day for more than 2 million publishers: Google began the rollout of its new Google AdSense interface. The interface has been four years in development and will be provided in over 200 countries and more than 30 languages. Two questions arise: how is it going to help publishers make more money? And why should other networks be paying attention? The answer … [Read more...]

Capitalizing on Fame

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know about those old clichés. But I do know someone who proved that worldwide fame can come quickly.For Mia Michaels, who was already well known in the dance industry, being a part of the TV show So You Think You Can Dance exposed her magnetic … [Read more...]

Improving Conversions

March 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's faced credit card charges totaling tens of thousands of dollars. The difference between Griffiths and the average credit-card-toting American is that she conquered the interest-accruing beasts.Now Griffiths is passionate about helping others conquer it too. She … [Read more...]

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mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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