It's very difficult to find anyone in affiliate marketing better known than Shawn Collins, who earned his first commissions more than seven years ago.Wearing his newest hat, as president/CEO of Shawn Collins Consulting, he provides outsourced affiliate program management. But he is, perhaps, better known as a co-founder of Affiliate Summit, as the author of the top-selling book … [Read more...]
The Pay Per Click Dance
A few years ago, if your site wasn't listed in Yahoo you might as well have given up. Yahoo was practically the only game in town, being the search engine of choice 75 percent of the time. There were all sorts of secret ways to get a better listing, and you had to know these and implement them or your site was invisible. Then, along came a little company called GoTo.com with … [Read more...]
No Free Lunch For Merchants
It sounds like a no-brainer: Tap into a sales force of self-employed affiliates who'll handle everything from producing product information to Web design to advertising. Let them do all the work, and pay them anywhere from a few pennies to a few dollars - but only if they produce to your exact requirements. What's not to like? It's a strategy that works for Bluefly, the online … [Read more...]