Tools Archives | Blue Book

CAKE's Parent Company Buys TUNE

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms ... Read Article

Capitalizing on Fame

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

Consolidate, Optimize and Maximize

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

Skinflint Search Marketing

I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

Late for a Date

This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

Video + Twitter = Seesmic

I recently had to stop Twittering. It was awful. The doctors said I would go blind.Seriously folks, even for as big of ... Read Article

Getting Into the Mashup Mix

It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous ... Read Article

Home Office Advantage

Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

Video Goes Viral

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

CJ's Missing Link

When Commission Junction announced its Link Management Initiative (LMI) on May 23, the reaction from the affiliate community was swift and decisive. ... Read Article

Power Tools

Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when ... Read Article

Mining for Keywords

Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the ... Read Article

Casting a Wider Net

Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

Defend Yourself Against Click Fraud

The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

Three Great Search Engine Marketing Myths

As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article

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