Commission Junction's parent company, ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: "We are downgrading ValueClick to HOLD from a … [Read more...]
Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns
Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute,automate, track and analyze their entire marketing portfolio from one central business system. Unlike email-only point solutions orCRM solutions, best-of-breed, on-demand marketing automation allows you to manage and execute … [Read more...]