Tag: Social Media

Capitalizing on Fame

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know ... Read Article

Owning Up

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Participation Is Not Passive

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Show me the Money

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Incentivize Your Audience

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Blurring the Lines

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Social Networking Bailout

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

The Changing Digital Landscape

2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

Lights, Cameras, Action!

Raise your hand if you've heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you ... Read Article

Looking for a Few Good Affiliates

Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

Fracas over Facebook and Trepidation with Twitter

Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it's been called everything from the social ... Read Article

Video + Twitter = Seesmic

I recently had to stop Twittering. It was awful. The doctors said I would go blind.Seriously folks, even for as big of ... Read Article

Home Office Advantage

Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

Old Dog, New Tricks

Forrester's March report, "Email Marketing Comes of Age," finds that clickthrough rates have remained steady since 2003, at an average of 5 ... Read Article

Get a Second Life

Living in a virtual world may lead to innovation in the physical world.
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