Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for podcasting vary, but by all counts the podcasting market is poised to explode and online marketers want in. A report from The Diffusion Group, a technology research consulting firm, showed that the use of podcasts is expected to … [Read more...]
Feeding the Beast
If you're doing online marketing and you're not leveraging RSS, what the heck are you waiting for? New technologies that both publishers and advertisers use to connect with online consumers are always continuing to emerge. From HTML to Macromedia Flash to streaming video, the arrival of distribution methods requires organizations to periodically reinvent how they speak to their … [Read more...]