Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance. The performance marketing industry is going through an unprecedented level of change. The combination of COVID, increasing regulation and privacy concerns, and the potential break-up of Google and Facebook - the two companies that between them provide much of the online … [Read more...]
The Two Rules Of Mobile-First Marketing
The future has arrived, and it’s mobile It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone. With this segment leading the charge, the surging popularity of mobile devices is forcing publishers and advertisers to review their marketing strategies and make mobile their … [Read more...]
How to Survive the Challenging Online M&A World
The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an interesting gap in the … [Read more...]
10 Ways To Boost Revenue in 2014
Given that industry analysts at Forrester predict that the affiliate marketing industry will grow to $4.5B by 2016, now is the perfect time to refine your program, pick up some new, good habits, and set the foundation for a record setting 2014. Here are 10 recommendations to help in this. 1. Leverage the channel’s strengths. Affiliate marketing is great for driving new … [Read more...]
Assessing 5 Growth Areas of Performance Marketing in 2014
The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the United States according to the IAB, it’s safe to say that performance marketing has become a mature and influential part of the online advertising ecosystem. The coming year will see a number of new growth … [Read more...]
New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program
There are a number of things that might impede the performance of your affiliate program. I have distilled some of the the more deadly ones into a New Year’s checklist which you can apply to your own affiliate program, improving its long-term performance. Here are the seven key areas to which you should pay special attention in 2014: 1. Channel Cannibalization I’m sure you’ve … [Read more...]
BLUE BOOK #1 CPS NETWORK
Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an incredibly close competition. Some big account wins from major ecommerce customers together with a focus on service carried them over the line. “In a year of unprecedented change for our industry, Rakuten LinkShare is honored to have earned this … [Read more...]
The Best Performance Marketing Networks in the World
This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance marketing industry. Tens of thousands of industry professionals came together to identify the best affiliate and CPA networks in the world. Within these pages you will find 40 of them, as chosen by the advertisers and publishers of the … [Read more...]
Content Locking as an Alternative Monetization Method
Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]
360 Days in the Life of Performance Marketing
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]
Are You Asking for It? You’d Better!
Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]
Mobit – Changing The Game In Mobile Media?
Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]
The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching Lead Generation Cards — foretell the future of performance marketing. There are two trends moving in parallel: the increasing consolidation of the industry that will result in only a few select full-service players and niche … [Read more...]
Firefox and Third Party Cookie Blocking
Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie blocking by default in Firefox – possibly as soon as Q3-2013. Third party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications including analytics solutions. As an example, if the … [Read more...]
The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them
It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]