Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is the time for … [Read more...]
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Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies from the Fortune 1000 on down, which were reluctant to explore the Web in the late 1990s, are shifting their resources online.The proven return on investment of Internet advertising is one reason; another is that user-generated … [Read more...]