The affiliate marketing industry is already being burned by BS intellectual property law suits in the form of Essociate's patented claim to have invented affiliate network technology, but in this week's ridiculous I.P. news we hear that Apple is likely to have to pay $1 billion to obtain the "iPad" trademark in China. The backstory is that Apple bought the iPad … [Read more...]
The Survival Guide For Networks, Part II: the Empire fights back!
The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted in performance, where everything is measurable, the idea that product functions and features aren’t all important is a hard one to accept. But it’s true. Let’s look at exactly why that is. We’ll use Adam Viener’s post … [Read more...]
You’ve Got Content, Now What?
I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering tons of search engine traffic, but they have a hard time turning that traffic into dollars. The other camp is great at monetizing traffic, but they can never generate very much traffic. In both cases the individuals involved eventually become discouraged … [Read more...]
The Race to Embrace
Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.Buzz Bruggeman, founder and CEO of ActiveWords, says his company has spent just $600 to advertise its ActiveWords software application. Yet thanks to his blog-centric marketing philosophy, ActiveWords was named the Third Best Software Product of the Year … [Read more...]
Spying Your Way to Profits
Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking about legal spying. Follow my reasoning here. A 10-year old boy walks into a hardware store. He asks the person in charge if he might make a local call on the telephone. The manager hands him the phone. The boy dials the number and … [Read more...]