Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]
MediaWhiz Retires MonetizeIt Brand – Expands Campaigns Worldwide
The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its effects are now being seen. MediaWhiz announced today a “brand consolidation” that will retire their long-lived MonetizeIt, TLA and White Delivery brand names. Instead, the MediaWhiz brand name will be applied across all performance marketing product lines. This … [Read more...]
Amazon's $4 Billion E-Commerce War Chest
Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already knows: mobile is … [Read more...]
SmarterChaos.com Forges Strategic Alliance with Credit.com
Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com. SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal. This deal represents a … [Read more...]
Avangate Affiliate Network
Europe's Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and so deserves a closer look. Judging by what we have seen this year and the early survey results for 2013, that position seems likely to improve. We will see for sure when the new BLUE BOOK rankings are released in January, but in the meantime we … [Read more...]
The Benefits Of Going Performance
Big Brands and Direct Marketers Alike Can Recognize Greater ROI Through Dynamic Profiling. One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate good traffic from bad because not enough is known about the potential customer. If more information was … [Read more...]
Google Profits Down 20% As CPC Plummets 15%
The day's big news of Google's precipitous drop in share price concealed the fact that Google's average CPC is down 15% from a year ago. This decline in one of Google's key performance metrics has potentially far more long-term consequences than a silly printer's mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused a major melt … [Read more...]
The Future Is Bright for Digital CPS
Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital offers in the Cost Per Sale (CPS) space. CPS— A Stronger Revenue … [Read more...]
46% of Small Businesses Still Don't Have Websites
Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% of small businesses still don’t have a website. Without an online presence, you may be missing out on the millions of customers who search for your product or service each day. A website can help you promote discounts and specials, generate interest in events, provide … [Read more...]
Adperio Expands Leadership, Names New Vice President
DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development and Emerging Markets. Fox, who has been with the company since 2003, was promoted to guide the company’s next phase of strategic growth. In his new role, Fox will be tasked with broadening Adperio’s focus on emerging markets and new … [Read more...]
Eight Steps to Successful Performance Marketing
Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be both efficient and also fully integrated into existing product development, sales and delivery processes. These marketing plans will typically include many different media types, and while online media is still only a … [Read more...]
OPM Consolidation As Schaaf Buys PartnerCentric
Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This move continues Brook Schaaf's plan for affiliate marketing world domination that began with the founding of Schaaf Consulting with his brother, Forrest, in 2006 and then accelerated with the acquisition of Stephanie … [Read more...]
Merchant Advantage: CSN Stores
When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias began his career at CSN working in the advertising department on the keywords team. Like many e-tailers, CSN Stores was afraid that affiliate marketing would cannibalize sales from its main online store.But as the privately-funded … [Read more...]
Crossing the Line
The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled machine, each component has its job to do, each ensuring that the industry as a whole functions, if not in harmony, at least in synergy.Affiliates should drive value added traffic and consumers to a merchant's site.Networks are considered to be the … [Read more...]
Commission Junction: Putting the Pieces in Place
Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - starting at BeFree back in the day and then at CJ as director of publisher services - gives her a wide variety of network experience to draw upon. Since Pollard took over, CJ has undergone some changes.Lisa Picarille: You've been running Commission … [Read more...]