Tag: Program Management

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as ... Read Article

The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its ... Read Article

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased ... Read Article

Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and ... Read Article

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to ... Read Article

Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% of small businesses still ... Read Article

DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development ... Read Article

Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be ... Read Article

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and ... Read Article

When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias ... Read Article

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article