Create A Christmas Music Station In Pandora Who doesn't like good holiday music? And these days, who doesn't listen to Pandora? Although it's not strictly performance marketing related, this seemed like too good a subject to ignore. And besides, isn't it time you moved on from only listening to Bing Crosby, Louis Armstrong and that Charlie Brown jazz thing? It's only one month … [Read more...]
Pushing For Luxury
Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers — online or off. Tens of thousands of people are still getting laid off every week, the job market simply won’t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain. Given this … [Read more...]
Profiling Your Way to Profits
Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term success.Profiling is a term I use to partition my list into separate sub-lists that can help you identify what products or services are of the greatest interest to your list subscribers. A profile can be any way you want to separate the list members … [Read more...]
Trends in Travel
With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?Here’s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the … [Read more...]
Look Out!
Last night you read on your local newspaper's website about how gas prices could reach $4 a gallon this summer, so you went to a car site to check out some reviews about hybrid vehicles and then visited an automaker site to learn about the car prices. This morning when you checked your email, you saw two ads for hybrid cars. Did you think - wow, this relevant ad sure is handy … [Read more...]
Search Is Getting Personal
Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home page of Amazon! I can't believe it. My book was just published last week and already it's on Amazon's home page!" Exciting? Maybe not to someone who knows how Amazon works. Your friend has seen her book on her version of Amazon's home page, but a closer look shows … [Read more...]