The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology allows payouts to be varied by traffic source and so to be aligned with customer-lifetime-value. This is a critical step in performance marketing’s move into the big brand … [Read more...]
Clickbooth’s Performance Exchange Review
During the Blue Book survey we have seen reports of up to 25% increase in earnings from publishers using Clickbooth’s new platform, with matching claims coming from a number of advertisers. It appears that Clickbooth may be onto something. Having seen the impact that programmatic advertising has had in driving improved advertiser ROI, we were intrigued to see how real-time … [Read more...]