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Five Key Points On CA’s New Sales Tax

July 14, 2011 by Chris Trayhorn, Publisher of mThink Blue Book

Armageddon arrived two weeks ago in the fight against online sales taxes. California signed their version of the affiliate sales tax into law and Amazon, along with many other online merchants, responded by terminating their CA affiliate programs. But as the dust begins to settle, who are the winners and losers? And where does the affiliate marketing industry go from here? … [Read more...]

Tried and True Performance Strategies

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often … [Read more...]

Let’s Get Personal

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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