There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if they are publicly traded or private. None of them offer agency services. Yes, I just said that, risking the ire of hundreds of networks. But I say it because it is true. And the reason is that networks are a just small piece of the agency … [Read more...]
Affiliate Program Multiplicity
On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the same products on multiple networks. The most common reasoning for this being that by so doing they will expand their affiliate reach, significantly improving chances of recruiting powerful affiliates across different networks.Such … [Read more...]
Pushing For Luxury
Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers — online or off. Tens of thousands of people are still getting laid off every week, the job market simply won’t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain. Given this … [Read more...]
Integrity Above All
As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more online marketers are using the pay-for-results model to deliver the results they seek. Add to the mix the rapid pace of technological innovation and the desire for more brands and agencies to sink their teeth into our industry and … [Read more...]