Tag: Metrics

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

If you define a machine as a series of interconnected parts serving a unified purpose, the electric power grid is arguably the ... Read Article

The great American philosopher Yogi Berra once said, "If you don't know where you're going, chances are you will end up somewhere ... Read Article

When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

Ask nearly everyone and they'll say that search engine optimization is intimidating. Search engine optimization - SEO for short - should be ... Read Article

If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when ... Read Article

Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article