Tag: Merger/Acquisition

This has been a week of bad news about CPA networks - this is great for the industry!

The winners in the online marketing space have always been the fast movers. Quick and agile people who see an opportunity and ... Read Article

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent ... Read Article

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

Last night you read on your local newspaper's website about how gas prices could reach $4 a gallon this summer, so you ... Read Article

In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.In early September, ... Read Article

Suddenly, Joe Speiser's phone rings more often than it used to.The calls are coming from venture investors and executives at some "very ... Read Article

Talking about Steve Messer's role in online affiliate marketing is like talking about Davy Crockett's role on the wild frontier. Since founding ... Read Article

Ask any guru in the affiliate universe what ValueClick's acquisition of Commission Junction means, and you'll get more answers (and more pitches) ... Read Article