Tag: merchants

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on ... Read Article

Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea ... Read Article

Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being ... Read Article

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered ... Read Article

It takes a special something to be among the best in your field, especially when the field is as competitive as affiliate ... Read Article

In times when change comes quickly, many things can keep online marketing managers up at night. The question is: What should keep ... Read Article

Every so often, there's a company, a person or a philosophy that attracts such a rabid following it can be only be ... Read Article

As the affiliate manager for Calendars.com, Hilary Poseski hawks more than 6,000 different calendars. They feature dogs, fashion models, families, folk art, ... Read Article

To state the obvious, eBay has become a household name, at least in the US where everyone recognizes the brand as the ... Read Article