• The Evolution of Media Buying

    If you want to remain competitive in online marketing of any kind, you need to understand how to buy traffic. The most ... Read Article

    Ad Budgets vs. Time Spent: The Metric That Means Opportunity

    I've been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from ... Read Article

    US Mobile Ad Spending Soars Past Expectations

    eMarketer revises estimates of mobile marketing up to $2.6 Billion: eMarketer estimates mobile advertising spending in the US reached $1.45 billion in ... Read Article

    Facebook Takes The Profit Out of CPM Buys

    Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

    Twitter Feeding Frenzy Coming?

    Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

    Drew's View

    Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

    Shine a Light

    It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

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