Tag: Media Buying

The Evolution of Media Buying

If you want to remain competitive in online marketing of any kind, you need to understand how to buy traffic. The most ... Read Article

Ad Budgets vs. Time Spent: The Metric That Means Opportunity

I've been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from ... Read Article

US Mobile Ad Spending Soars Past Expectations

eMarketer revises estimates of mobile marketing up to $2.6 Billion: eMarketer estimates mobile advertising spending in the US reached $1.45 billion in ... Read Article

Facebook Takes The Profit Out of CPM Buys

Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

Twitter Feeding Frenzy Coming?

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

Drew's View

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

Shine a Light

It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

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